A deep azure with bold undertones.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is LinkedIn's primary colour.

Colour Values

HEX

#0077b5

RGB

0, 119, 181

HSL

201, 100, 35

OKLCH

oklch(54.58% 0.1302 242.27)

Contrast Analysis

Against White

4.88

Good

Against Black

4.31

Poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

4.98

Excellent
Input Colour
Nearest Match
Distance: 4.98

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
sky-600
Brand accent
sky-700
Complementary accent
orange-700
Text & UI elements
slate-800
Backgrounds & borders
slate-200