A soft ruby in dark tones.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is UPS's secondary colour.

Colour Values

HEX

#351c15

RGB

53, 28, 21

HSL

13, 43, 15

OKLCH

oklch(25.85% 0.0418 36.45)

Contrast Analysis

Against White

15.81

Good

Against Black

1.33

Very poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

7.94

Good
Input Colour
Nearest Match
Distance: 7.94

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
stone-800
Brand accent
amber-950
Complementary accent
cyan-950
Text & UI elements
slate-800
Backgrounds & borders
slate-200