A bold shade of deep crimson.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is KFC's primary colour.

Colour Values

HEX

#e4002b

RGB

228, 0, 43

HSL

349, 100, 45

OKLCH

oklch(57.94% 0.2343 23.93)

Contrast Analysis

Against White

4.85

Good

Against Black

4.33

Poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.70

Excellent
Input Colour
Nearest Match
Distance: 2.70

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
red-600
Brand accent
red-700
Complementary accent
emerald-300
Text & UI elements
slate-800
Backgrounds & borders
slate-200