A bold vermillion in mid-tone tones.

  • Commonly used for Call-to-action buttons, Promotional content, Beta features, Social sharing, and Entertainment elements
  • This is Dunkin''s primary colour.

Colour Values

HEX

#f5821f

RGB

245, 130, 31

HSL

28, 91, 54

OKLCH

oklch(72.21% 0.1715 54.04)

Contrast Analysis

Against White

2.59

Very poor

Against Black

8.10

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

4.19

Excellent
Input Colour
Nearest Match
Distance: 4.19

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
orange-500
Brand accent
orange-500
Complementary accent
blue-400
Text & UI elements
slate-800
Backgrounds & borders
slate-200