A light red, notable for its bold character.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • Used on the Creative South 2026 website (Primary brand orange for CTAs and highlights).

Colour Values

HEX

#ff6950

RGB

255, 105, 80

HSL

9, 100, 66

OKLCH

oklch(70.48% 0.1880 31.63)

Contrast Analysis

Against White

2.84

Very poor

Against Black

7.39

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

6.91

Good
Input Colour
Nearest Match
Distance: 6.91

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
red-400
Brand accent
red-500
Complementary accent
cyan-300
Text & UI elements
slate-800
Backgrounds & borders
slate-200